How To Write Blog Posts That People Actually Read

Let’s give the people what they really want.

How To Write Blog Posts That People Actually Read
Photo by Marvin Meyer / Unsplash

Writing tips can be found all over the internet. I’ve even written a number of them. But do they really provide you the skills needed to write stories that people read, engage with, and share with their friends?

Writing things people want to read is not as difficult as you might think. Take these opening paragraphs, for example; they don’t actually mean anything. Most people won’t read them. They’re just scrolling past them, looking for the bold text or bullet points.

Just include some sentences to add length to your story and appear you actually know what you’re talking about.

1. Include A List Of Reasons

Lists are what people care about. Make the bullet points good. People will read them. They won’t, however, read the explanation you provide. It takes time that they could spend doing other things, like reading the next bullet point.

2. Tell People How To Live Their Lives

People want a quick tip they can read and feel a sense of enlightenment. No one will read your explanations. Again, add a few sentences that make it look like you know what you’re talking about. Even if you don’t. Because let’s face it, you probably don’t.

3. Keep The Bullet Points To Five Or Less

Odd numbers are preferable because most people are odd. If you have to include an even number of bullets, then make one a “bonus.” This way, you appear to be sharing additional information that you otherwise would have held back. You’re so generous!

The more links you include, the more it will seem like you are smart and trustworthy. The links don’t even have to be relevant because people won’t click them. They will see the links, ignore the sentence they’re in, and move onto the next bullet point.

5. Have A Picture That Attracts Attention

People won’t actually read your headline until the cover photo attracts them. Make it a good one. Using someone writing or typing is good. Something abstract or attractive is better. When in doubt, throw a curveball and use an image that vaguely connects to your topic.

BONUS TIP: Ask People To Engage

When it comes down to it, no one cares what you write. But if your bullet points are good, people might actually think they learned something. Encourage them to hit the heart button or leave a response telling you how much they learned and how amazing of a person you are. Make this font bold or a blockquote, so it stands out.

You now have all the tips needed to write a blog post that people will read. They probably won’t remember any of the details in five minutes, but that’s ok. You already got that bump in viewership.

You’re now well on your way to gaining thousands of followers and becoming the next king of the internet.

Justin Cox Justin Cox

Justin Cox is a donut-loving, word-writing, nonprofit consultant based in Orlando. He also runs The Writing Cooperative on Medium. Come say hello!