Empire Strikes Back Isn’t the End of the Series
This Just In: Last week sucked, but there is always hope.
When Luke Skywalker fired the ion torpedoes that blew up the Death Star in the first Star Wars, theatergoers didn’t know that was only the beginning of the story. In hindsight, we know that the Empire would strike back, building an even bigger Death Star and continuing to terrorize the galaxy.
Empire Strikes Back was bleak. Despite an early win, the Rebellion knew what they were up against. The fight to overturn tyranny and free the galaxy wouldn’t be easy. It would require some to learn new skills, give up allegiances, and stand for justice.
The Rebellion was built on hope, a hope that all sentient beings in the galaxy would have peace and freedom from oppression. This hope fueled the Skywalker Saga and continues to power Star Wars stories today.
Yet, here in the real world, hope can often be difficult to find.
Last week’s election was brutal. There will be countless think-pieces about what went wrong, but this isn’t one of them. Frankly, I chalk the loss up to apathy. Over 20 million fewer people voted in 2024 than in 2020. But, again, I’m not here to look back. Instead, I want to look forward.
Things are going to be worse than they were in Trump 1.0.
Back then, the people surrounding Trump still considered him a typical government figure. Despite the nonsense policies, most people around him acted like most people in Washington and tried to keep him in check.
Now, we all know the truth: Trump is easily manipulated by wealthy and powerful people. These wannabe oligarchs will exploit their proximity to Trump, getting what they want until he gets tired of them or finds a shinier objective. Real people are going to get hurt, and as oppressive as Trump 1.0 was, Trump 2.0 is likely going to be way worse.
Despite all of this, I still have hope for our country. The Empire is striking back, but the Rebellion isn’t done. A brighter future is possible — one where we care for each other rather than only focusing on ourselves. A future where tyranny is put to bed once and for all.
I honestly don’t know what the next steps are yet, but I do know that the Empire never wins.

Post Script
Practically every writer I follow lamented the election this week. Garbage Day discussed how last week’s results will likely spread throughout the world, Platformer looked at why all the billionaires were quick to kiss the ring, and McSweeney’s even played the same second Death Star angle. While all of these were good reads, no one captured the reality better than Molly White.
Molly’s Wind the Clock issue explores what happened, how feeling is ok, and how to prepare for Trump 2.0. There are practical suggestions, like exploring VPNs and avoiding billionaire-owned social media. But Molly also provides a great look at how to fight. Rebellions are built on hope, and Molly delivers it in spades.
For anyone feeling like you don’t know what to do, I urge you to think hard about what matters most to you, and look for ways to fight for those things — particularly if you have specific skills that you can put to use. Are you a good writer? Tech savvy? A compelling leader? Good at coming up with new ideas? Find things that play to your strengths. And most importantly, find people who are members of communities under threat and/or experienced organizers doing this work already, and ask them what they need. Help the people around you. Be there for the people you love.
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My Ghostly Strategy: Avoid the Graveyard
• PublishingThis Week In Writing, we fully explore how I’m building Ghost into a self-hosted content hub and how you can too.
Another Platform Collapses
• Social MediaThis Week In Writing, we talk about Reddit and what it means for centralized communities moving forward.
The Problem With Creative Entitlement
• AIThis Week In Writing, we explore how AI tools amplify the sometimes problematic relationship between creator and consumer
Creative Burnout and Why I’m Pausing The Writing Cooperative After 12 Years
• Featured EditorialAlysa Liu's story is relatable and the timing is impeccable.
AI Is Not an All or Nothing Choice
• Featured AIThis Just In: AI use isn't a moral binary. There's a practical middle path for writers.
The Internet Was Doomed From the Start
• Featured PublishingThis Just In: Maybe it’s time to rethink the entire internet.
Introducing Write Now’s Revised Second Edition!
• Featured PublishingThis Just In: You can now access everything I’ve learned writing online over the last two-plus decades. Are you ready for it?
The Cost of Rebellion
• Featured Social MediaThis Just In: Rebellions are built on hope, but they require individual sacrifices for collective improvement.
A Bit About Me
• Featured This Just InThis Just In: I answer interview questions that cover my views on writing and more.
It’s Time to Rebel from Mass Market Social Media
• Featured Social MediaThis Just In: IT is the villain in Silo. We should learn from those in the Down Deep and rise up.
Empire Strikes Back Isn’t the End of the Series
• Featured LifeThis Just In: Last week sucked, but there is always hope.
Fandom Is Being Ruined by "Fans"
• Featured CultureHow review-bombing and constant, unfounded criticism takes agency away from creators
Why Criticize When You Can Celebrate?
• Featured CraftThe attention economy destroyed our ability to dream for the sake of page views. It’s time we refocus our attention.
Celebrating a Decade on Medium
• Featured PublishingLooking back at the past ten years of writing on Medium and what comes next.
Let's Make the Internet Personal Again
• Featured PublishingThis Week In Writing, we look at the once-in-a-generation opportunity to create a new internet filled with fun and originality.
Write Now With Karen Dionne
• Featured InterviewToday's Write Now interview features Karen Dionne, bestselling author of THE MARSH KING’S DAUGHTER and THE WICKED SISTER.
Write Now With R.L. Stine
• Featured InterviewToday's Write Now interview features R.L. Stine, legendary author of GOOSEBUMPS and SOMETHING STRANGE ABOUT MY BRAIN.
Write Now With Rebecca Yarros
• Featured InterviewToday's Write Now interview features Rebecca Yarros, New York Times bestselling author of FOURTH WING and IRON FLAME.
Write Now With Taylor Lorenz
• Featured InterviewToday's Write Now interview features Taylor Lorenz, technology reporter and author of EXTREMELY ONLINE: THE UNTOLD STORY OF FAME, INFLUENCE, AND POWER ON THE INTERNET.
Rising From the Rubble of Institutions
• Featured LifeWhat happens when everything we know falls apart? We redefine ourselves and seek a new path through life.
We Have to Talk About Substack
• Featured PublishingThis Week In Writing, we talk about Diffusion of Innovation Theory and dying platforms.
The Era of Centralized Platforms Is Over
• Featured PublishingThis Week In Writing, we discuss whether you should still own a website if you publish on Medium or Substack.
Are You Begging for Eyes in the Attention Economy
• Featured PublishingThis Week In Writing, we explore the internet’s move away from the attention economy and how writers can make the web more personal
Write Now with Dan Moren
• Featured InterviewToday’s Write Now interview features Dan Moren, prolific writer, podcaster, and author of THE NOVA INCIDENT.
Write Now with Neal Shusterman
• Featured InterviewToday’s Write Now interview features Neal Shusterman, author of DRY, CHALLENGER DEEP, UNWIND, SYTHE, and the upcoming GLEANINGS.
I Wrote a Book!
• Featured PublishingThis Week In Writing, I announce my new book and provide an update on the Flash Fiction Writing Challenge!
Write Now with Xiran Jay Zhao
• Featured InterviewToday’s Write Now interview features Xiran Jay Zhao, New York Times bestselling author of IRON WIDOW.
Write Now with Lauren Gibaldi
• Featured InterviewLauren Gibaldi is an author, anthologist, and librarian. Lauren shares how she wrote three books by aiming for 30-minutes of writing a day.
Are You Writing For An Audience Or Authenticity?
• Featured CraftWhat Emily Dickinson’s fictitious life teaches about fame
I Bought a Selfie Ring Light
• Featured LifeOne step in my journey to becoming an influencer/thought leader/whatever you want to call me
Write Now with Julia Cameron
• Featured InterviewThe author behind Morning Pages shares her writing process
Write Now with Eric Smith
• Featured InterviewHow an author and literary agent champions inclusive stories
Choosing Growth Over Fear In A Time Of Uncertainty
• Featured CraftNASA's process of landing on the moon can teach us to start choosing growth when things are hard. Tackle little things one at a time.
How To Be A Professional Freelance Writer: Invest In Yourself
• Featured FreelancingToday I have some advice for anyone looking to launch a career as a freelance writer: invest in yourself. You are worth it!
Write Now with Charles Soule
• Featured InterviewHow a former lawyer became the author of Marvel’s Star Wars comic series
Write Now with Sarah Knight
• Featured InterviewHow The Life-Changing Magic of Not Giving a Fuck went from an idea to a bestselling series
Write Now with Karen M. McManus
• Featured InterviewHow a former marketer writes bestselling character-driven mysteries
Write Now with Pierce Brown
• Featured InterviewToday's Write Now interview features Pierce Brown, the #1 New York Times Bestselling author of the Red Rising saga.
Write Now with Kristen Arnett
• Featured InterviewToday's Write Now interview features Kristen Arnett, the New York Times bestselling author of Mostly Dead Things.
What We Can Learn About Writing from Bruce Springsteen
• Featured CultureIt took Bruce Springsteen six months to write Born to Run. There are a lot of things writers can learn from his process and success.
Write Now with Andy Weir
• Featured InterviewToday's Write Now interview features Andy Weir, the New York Times bestselling author of The Martian and Artemis.
Building The Writing Cooperative: How Internet Strangers Developed a Writing Community
• Featured EditorialDespite its massive size, The Writing Cooperative started with just two people who never met.
A Love Letter to Entrepreneurship
• Featured LifeSometimes you just need to tell some(thing) how you feel. This love letter to entrepreneurship conveys what it means to be a "founder."
Girls, Robots, and Rock: Tokyo’s Amazing Robot Restaurant
• Featured TravelTokyo has a building with LED lights and chrome so bright it’s like staring into the sun. This is Shinjuku’s Robot Restaurant.
How To Write Blog Posts That People Actually Read
• Featured CraftLet’s give the people what they really want.
The Kia Soul Conspiracy
• Featured LifeDo you see a Kias at every turn? Do they follow you home and to work? Are they watching you right now? Welcome to the Kia Soul Conspiracy.
The Ultimate Dwayne Johnson and Alexandra Daddario Memorial Day Movie Showdown
• Featured CultureComparing the disaster porn San Andreas to the beach porn Baywatch determines the ultimate Dwayne Johnson / Alexandra Daddario movie.
How I Became A Villain on Christian Radio
• Featured Social MediaAnd a Social Media Expert at the Same Time
Overcoming Social Anxiety at a Video Game Convention
• Featured CultureDiscover what it was like attending PAX in 2008, including meeting Felicia Day and experiencing social anxiety at the convention center, in this entertaining article.
The Grand Unified Theory of Scarlett Johansson Movies
• Featured CultureWhat if all Scarlett Johansson movies are connected?
An Instagram Scavenger Hunt for Free Art Friday in Atlanta
• Featured Social MediaHow Instagram and the #fafatl hashtag created the Free Art Friday scavenger hunt throughout Atlanta for free, original works of art.
What Bad Bunny Gets That NBC Doesn’t
• CultureThis Just In: NBC hosted the Olympics, the Super Bowl, and Bad Bunny’s halftime show on the same night, so why was their messaging so poor?
The Dream of EPCOT
• LifeThis Just In: Walt Disney’s community of tomorrow is a celebration of humanity and a prototype for how we should live. Maybe we should listen.
It’s Time to Rebel from Mass Market Social Media
• Featured Social MediaThis Just In: IT is the villain in Silo. We should learn from those in the Down Deep and rise up.
The Forthcoming First Amendment Fight
• CraftThis Just In: So-called defenders of free speech are taking office, and we’re all in trouble. Plus, more predictions for 2025.
Is Reading Dying
• CraftThis Just In: AI summaries and the pivot to video are bad news for the written word.
Empire Strikes Back Isn’t the End of the Series
• Featured LifeThis Just In: Last week sucked, but there is always hope.
This One’s for the Fans
• CultureThis Just In: Jimmy Buffet gets the due he deserves and shows what creative passion is all about.
When Creating Stops Being Fun
• CraftThis Just In: knowing when (and how) to hit delete is important for every creator’s sanity.
Fandom Is Being Ruined by "Fans"
• Featured CultureHow review-bombing and constant, unfounded criticism takes agency away from creators
Share, But Don’t Spoil
• PublishingA more personal internet relies on user recommendations but doesn’t spoil their experience.
Why Criticize When You Can Celebrate?
• Featured CraftThe attention economy destroyed our ability to dream for the sake of page views. It’s time we refocus our attention.
Write Like Taylor Swift
• CultureEmbrace life’s many eras and stop trying to be a one-dimensional writer.
Metrics Don’t Matter
• CraftHave we become so accustomed to seeing metrics everywhere that they no longer mean anything?
Creation and Destruction Are Connected
• CraftThis Just In: The act of creating something is more important than the act of publishing what is made.
Don’t Take My Word for It
• CraftThis Just In: Personalized recommendations are the new algorithms and the best way to build a true audience.
What The Creator and Rebel Moon Have In Common (and What They Don't)
• CultureStar Wars may inspire the latest sci-fi epics, but they both have (at least) one fatal flaw.
Expanding Universes Make Better Stories
• CultureThis Week In Writing, we look at how worldbuilding is an essential part of epic storytelling.
The Problem With Creative Entitlement
• AIThis Week In Writing, we explore how AI tools amplify the sometimes problematic relationship between creator and consumer
How Do You End Things Well
• CultureSuccession and Ted Lasso ended last week. Both had a distinct impact on culture and were met with intense anticipation despite relatively small audiences. Don't worry, there aren't any real spoilers in this article. I enjoyed both endings for different reasons. Succession brought a sense of
How I Come Up With Writing Topics
• CultureThis Week In Writing, we explore topic generation while celebrating the best damn band in the land!
What’s the Last Book You Read
• Crafthttps://writingcooperative.com/whats-the-last-book-you-read-5265b44e180e
Success Comes to Those Who Work for It (Usually)
• CraftThis Week In Writing, we talk about success and perseverance through the lens of Simu Liu’s memoir. Oh, and AI writing, too.
The Fate of The Seven Kingdoms
• Social MediaThe future on social media is much like the Game of Thrones. Right now, the only thing missing is a dragon.
You’re Invited
• CraftThis Week In Writing, we prepare for NaNoWriMo with a special invitation, but first, we talk about She-Hulk!
What Word Makes You Cringe?
• CraftThis Week In Writing, we talk about cringe-worthy words and give a nod to puns, courtesy of Letterkenny.
This Just in: Horizontal Skyscraper City Coming Soon to the Desert
• LifeEvery post-apocalyptic movie ever made will soon culminate in the Saudi Arabian horizontal skyscraper city.
This Is a Bit Revealing
• CraftThis Week In Writing, I reveal my inner nerd by sharing a personal project. Plus, we look at character creation.
Do You Color Outside the Lines?
• CraftThis Week In Writing, we explore taking our writing to places the reader doesn’t expect, like in the film Everything Everywhere All At Once.
Write Now is My Tribe of Mentors
• CraftWhat I learned from Tim Ferriss’ Tribe of Mentors and my answers to his 11 great questions.
Can You Write Pulp Fiction?
• CultureThis Week In Writing, we celebrate classic pulp fiction and invite you to explore potentially untapped forms of creativity.
Does Your Writing Live Long and Prosper?
• CultureThis Week In Writing, we celebrate First Contact Day by exploring one of the best genres out there: sci-fi!
Celebrate International Women’s Day With These Writers
• CraftThis Week In Writing, we celebrate International Women’s Day but uplifting and honoring our favorite women authors.
Are You Not Entertained?
• CultureWe’ll enjoy our entertainment more if we stop putting so much pressure on the things we enjoy and the creators who make them.
Why Do You Write?
• CraftThis Week In Writing, we reflect on Dickinson and explore an essential question for every writer: why do you write?
Feeling Pressure to Write?
• CultureThis Week In Writing, we explore the life and writing lessons about pressure and perfection from the movie Encanto.
Exploring Other Genres and Markets
• CraftSaga’s return uncovers a vast catalog of successful freelance writers creating characters and worlds that many are unaware of.
Writing in Multiple Languages? Don’t Get Lost in Translation.
• CraftThis Week In Writing, we explore how translating language can often change the meaning and intent of our writing.
Handwriting As An Art Form
• CraftJapanese calligraphy, or shodo, turns handwriting into a unique work of art. No matter what our handwriting looks like, it’s also art.
Improve Your Writing by Celebrating the Dead
• CraftThis Week In Writing, we celebrate Day of the Dead by learning from writers and ideas no longer with us. How do past writers inspire you?
How Do You Make Villains Likable?
• CultureThis Week in Writing we look forward to Succession season three and celebrate the unlovable, but captivating, villain.
Do You Cross Genres?
• CultureThis Week In Writing we look at the genre-crossing anime Cowboy Bebop to learn how to tell more interesting and unique stories
Messing With Perfection
• CultureNetflix released production stills for the upcoming Cowboy Bebop live-action remake. Is it possible to mess with perfection and succeed?
Ted Lasso Takes Personal Marketing To Another Level
• CultureA personal email from Ted Lasso showcases the power of direct and personalized email marketing. Spoiler alert: shorter is better.
Do You Misattribute Quotes?
• Culture📝 This Week’s Goal: Don’t be Ted Lasso. Well, be Ted Lasso most of the time.
It’s Time To Stop Competing and Start Celebrating
• CraftWhat writers can learn from the Tokyo 2020 men’s high jump final about competition and celebrating with our friends
Even With Peacock, NBC Doesn’t Understand Streaming
• CultureI thought Peacock would be a hub of streaming Olympic content. Unfortunately, Peacock proved NBC doesn’t understand streaming.
Can Tokyo 2020 Bring The World Together Safely?
• CultureIn addition to the athletes, many people dedicated their lives to creating Tokyo 2020. Their work deserves an audience. But at what cost?
What Gets You Geeked About Writing?
• Craft📝 This Week’s Goal: Embrace your inner geekiness and enjoy your writing.
Black Widow Premier Access Proves Movie Theaters Are Obsolete
• CultureI paid $29.99 to not deal with other people. It was wonderful.
What's On Your Desk-Work Playlist?
• Craft📝 This Week’s Goal: Find music that inspires but doesn’t distract.
Where Do You Get Feedback?
• Craft📝 This Week’s Goal: Build a team of trusted peers to help you grow as a writer
Stop Creating a Minimum Viable Product
• CraftAs creators, we should strive to share our best with the world
Claim A Scrabble Triple Word Score
• Craft📝 This Week’s Goal: Expand your vocabulary with the classic board game
Have You Ever Written A Video Game?
• Culture📝 This Week’s Goal: Don’t be afraid to try writing for other genres.
What’s Your Favorite Story?
• CraftA reflection of storytelling through the lense of a pandemic pastime
Are You Writing For An Audience Or Authenticity?
• Featured CraftWhat Emily Dickinson’s fictitious life teaches about fame
Don’t Be A Dick: Give Advice Without Being Negative
• CraftHow to apply Wheaton’s Law to your writing and provide helpful, positive advice
Want to Be Successful? Move Beyond the Reef.
• FreelancingWhat entrepreneurs can learn from Moana’s adventure to restore the heart of Te Fiti
Get In The Mood: Level Up Your Writing Soundtrack
• CraftHelp your mind focus while having a little fun by setting up a custom writing playlist
This Just In: Never-Ending Stories
• CultureIn a world of uncertainty, it’s time we don’t take our storytelling too seriously. There's a lot to learn from fanfiction and the MCU.
This Just In: Support Other Artists
• CraftYou can be a patron of the arts without buying a wing in your local theater
This Just In: Young, Scrappy, and Hungry
• CultureToday we celebrate our Independence Day. From our couch. With musical theater.
Choosing Growth Over Fear In A Time Of Uncertainty
• Featured CraftNASA's process of landing on the moon can teach us to start choosing growth when things are hard. Tackle little things one at a time.
Being Good with Okay: Breaking the Block
• CraftSelf doubt doesn’t have to be debilitating. So why do we let it conquer us?
What We Can Learn About Writing from Bruce Springsteen
• Featured CultureIt took Bruce Springsteen six months to write Born to Run. There are a lot of things writers can learn from his process and success.
Understanding Who Owns Your Art
• CultureTaylor Swift’s experience sheds light on an important question: Who owns your art? The answer isn't always clear and impacts your work.
Maybe I’m Not A ‘Writer’ (And Maybe You Aren’t Either)
• BurnoutWhat I’ve learned from Andy Weir and Glynnis MacNicol about calling myself a writer.
What Are You Waiting For?
• CraftHow analysis paralysis and fear of failure limit our ability to succeed.
Why be Perpendicular When You Can be Parallel?
• CraftAs the song says, you get three as a magic number. But what you also get is a perfect example of parallel structure.
7 Things We Can Learn From Jerry Seinfeld About Writing
• CultureWriters of all shapes and genres can learn a lot about writing from Jerry Seinfeld and the comedians he interviews.
What We Can Learn About Writing From Back to the Future
• CultureSometimes the KISS-method isn’t enough.
What We Can Learn About Writing From Tinker Hatfield
• CultureVP of Design and Special Projects at Nike
Girls, Robots, and Rock: Tokyo’s Amazing Robot Restaurant
• Featured TravelTokyo has a building with LED lights and chrome so bright it’s like staring into the sun. This is Shinjuku’s Robot Restaurant.
Does Valerian and the City of a Thousand Planets hold up to The Fifth Element?
• CultureThis film did not make any money.
How I Spent 45 Hours as a Huntress in a Post-Apocalyptic Wasteland
• CultureHorizon: Zero Dawn is Amazing
The Ultimate Dwayne Johnson and Alexandra Daddario Memorial Day Movie Showdown
• Featured CultureComparing the disaster porn San Andreas to the beach porn Baywatch determines the ultimate Dwayne Johnson / Alexandra Daddario movie.
Overcoming Social Anxiety at a Video Game Convention
• Featured CultureDiscover what it was like attending PAX in 2008, including meeting Felicia Day and experiencing social anxiety at the convention center, in this entertaining article.
The Cost of Rebellion
• Featured Social MediaThis Just In: Rebellions are built on hope, but they require individual sacrifices for collective improvement.
Abuse of Power Comes for Nonprofits
• LifeThis Just In: Wikipedia’s 501(c)(3) tax exemption is threatened, but not by the IRS.
Empire Strikes Back Isn’t the End of the Series
• Featured LifeThis Just In: Last week sucked, but there is always hope.
What The Creator and Rebel Moon Have In Common (and What They Don't)
• CultureStar Wars may inspire the latest sci-fi epics, but they both have (at least) one fatal flaw.
Rising From the Rubble of Institutions
• Featured LifeWhat happens when everything we know falls apart? We redefine ourselves and seek a new path through life.
This Is a Bit Revealing
• CraftThis Week In Writing, I reveal my inner nerd by sharing a personal project. Plus, we look at character creation.
Does Your Writing Live Long and Prosper?
• CultureThis Week In Writing, we celebrate First Contact Day by exploring one of the best genres out there: sci-fi!
Are You Not Entertained?
• CultureWe’ll enjoy our entertainment more if we stop putting so much pressure on the things we enjoy and the creators who make them.
What’s Your Favorite Story?
• CraftA reflection of storytelling through the lense of a pandemic pastime
Overcoming Social Anxiety at a Video Game Convention
• Featured CultureDiscover what it was like attending PAX in 2008, including meeting Felicia Day and experiencing social anxiety at the convention center, in this entertaining article.