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	<title>Justin Cox's Mindless Chatter &#187; marketing</title>
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	<link>http://justincox.com</link>
	<description>Home to a part time super hero. Maybe.</description>
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		<title>Is Charlie Not Really Dead?</title>
		<link>http://justincox.com/2009/is-charlie-not-really-dead/</link>
		<comments>http://justincox.com/2009/is-charlie-not-really-dead/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 02:49:34 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[TV Time Out]]></category>
		<category><![CDATA[LOST]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://justincox.com/?p=1440</guid>
		<description><![CDATA[Update 2: Finally, the video has been found and added at the bottom. 
Update: Thanks to TV Squad for taking my tip. I&#8217;m still looking for the video.
I&#8217;m watching the Magic game and at halftime there is a new version of the ABC House commercials they&#8217;ve been running (which are brilliant by the way) and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Update 2</strong>: Finally, the video has been found and added at the bottom. </p>
<p><strong>Update</strong>: Thanks to <a href="http://www.tvsquad.com/2009/06/05/is-the-abc-house-giving-us-a-hint-about-the-new-season-of-lost/" title="TV Squad: Is the ABC House giving us a hint about the new season of LOST?">TV Squad</a> for taking my tip. <strike>I&#8217;m still looking for the video.</strike></p>
<p>I&#8217;m watching the Magic game and at halftime there is a new version of the ABC House commercials they&#8217;ve been running (which are brilliant by the way) and it shows Dominic Monaghan, Charlie from LOST, playing foosball with Courtney Cox, who has a new show this fall. <strike>At one point in the commercial someone says to Monaghan &#8220;Aren&#8217;t you dead?&#8221; to which he replies &#8220;I was.&#8221;</strike> After seeing the video again, I realize that my recollection was slightly off. Towards the end Patrick Dempsey, challenging Dominic Monaghan, says &#8220;you&#8217;re so dead&#8221; to which Monaghan replies &#8220;actually, I was.&#8221;</p>
<p>Ok, what?</p>
<p align="center"><img src="http://justincox.com/wordpress/wp-content/uploads/2009/06/c487de78-bfb0-4be9-88c7-fdf9656ea400.jpg" alt="Charlie Drowns" border="0" width="440" height="248" /></p>
<p>We all watched Charlie drown at the end of season three. It was horrible. He sacrificed himself to destroy the Looking Glass so the Freighter could be contacted. But what&#8217;s with this tease? &#8220;I was.&#8221; Carlton Cuse and Damon Lindelof have been critical of ABC for creating LOST promotions and commercials in the past that tend to offer more information then they like, could this be an example?</p>
<p>We&#8217;re at the beginning of nine very long months before the final season of LOST begins and almost zero hints were dropped in the finale as to what could potentially happen. But Charlie coming back? It would explain why Hurley has been carrying around the guitar case since returning to the Island. Does that mean setting off the bomb really did reset things? Oh man this is going to drive me nuts.</p>
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<p>What do you think?</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Wait&#8230; What?</title>
		<link>http://justincox.com/2009/wait-what/</link>
		<comments>http://justincox.com/2009/wait-what/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 03:00:44 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Category X]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://justincox.com/?p=1092</guid>
		<description><![CDATA[A few days ago I asked for suggestions for Valentine&#8217;s Day content. Wayne suggested I talk about the strange shinny vest and belt David Maus wears in his new commercial. Who&#8217;s David Maus? He owns a bunch of car dealerships in Central Florida and stars in all of his own commercials. In his newest one [...]]]></description>
			<content:encoded><![CDATA[<p>A few days ago I asked for suggestions for Valentine&#8217;s Day content. Wayne suggested I talk about the strange shinny vest and belt David Maus wears in his new commercial. Who&#8217;s David Maus? He owns a bunch of car dealerships in Central Florida and stars in all of his own commercials. In his newest one he&#8217;s wearing a very shiny vest. It&#8217;s odd.</p>
<p>But here&#8217;s what&#8217;s even more odd. I was searching YouTube for David Maus videos to show the shinny vest here and came across something completely unexpected. It&#8217;s a music video (kinda) about a local radio host&#8217;s new <em>David Maus</em> Toureg. Completely random, I know. While it might not be David Maus&#8217;s shinny vest, it is&#8230; something. It actually reminds me a music video I made in high school to the song &#8220;RPM&#8221; by Sugar Ray. How baller is that?</p>
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		<title>The Cult of the Snuggie</title>
		<link>http://justincox.com/2009/the-cult-of-the-snuggie/</link>
		<comments>http://justincox.com/2009/the-cult-of-the-snuggie/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 03:00:20 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Category X]]></category>
		<category><![CDATA[Classic]]></category>
		<category><![CDATA[Conan O'Brien]]></category>
		<category><![CDATA[cult]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Polyphonic Spree]]></category>
		<category><![CDATA[Snuggie]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://justincox.com/?p=1033</guid>
		<description><![CDATA[
There is a plague sweeping our land; a terrible ill that cannot be stopped. We&#8217;re being attacked by the Snuggie. The Sunggie is an evil piece of cloth, in some circles known as a harmless blanket, with a menacing addition: sleeves.
Ok. It&#8217;s not exactly that terrifying, but it is pretty silly. I&#8217;m sure you&#8217;ve seen [...]]]></description>
			<content:encoded><![CDATA[<p><div class="wp-caption alignright" style="width: 360px"><img src="http://justincox.com/wordpress/wp-content/uploads/2009/02/qcb08c5e4-2847-4dd4-b645-f684ffeab12b.jpg" alt="CB08C5E4-2847-4DD4-B645-F684FFEAB12B.jpg" width="350" height="405" /><p class="wp-caption-text">Polyphonic Spree or Snuggie commercial? You be the judge.</p></div></p>
<p>There is a plague sweeping our land; a terrible ill that cannot be stopped. We&#8217;re being attacked by the Snuggie. The Sunggie is an evil piece of cloth, in some circles known as a harmless blanket, with a menacing addition: sleeves.</p>
<p>Ok. It&#8217;s not exactly <em>that</em> terrifying, but it is pretty silly. I&#8217;m sure you&#8217;ve seen the infomercial &#8212; they seem to be everywhere lately. The thing about it is, and I&#8217;m sure someone on marketing side figured this out and was snickering the whole time, the thing looks like a freaking cult robe. I&#8217;m talking, full on drink the Kool-Aid cult. Throughout the infomercial people wearing the Snuggie are doing normal things &#8212; watching TV, reading books, roasting marshmellows &#8212; but because they&#8217;re wearing the Snuggie it looks like it&#8217;s all cult activity.</p>
<p>It actually reminds me of the first time I saw the Polyphonic Spree. I was watching Conan O&#8217;Brien back when <em>Light and Day</em> was being used for the VW commercials. Anyway, they were on Conan wearing their robes and playing happy music while bouncing balls in the air. I decided right then and there that the Polyphonic Spree was a cult. Not that there&#8217;s anything wrong with that, I mean they seemed happy.</p>
<p>Flash forward back to the Snuggie. Now I could be wrong, and I probably am, but what if the Snuggie was the marketing end of the Polyphonic Spree? A new way to get people to think the robes are acceptable, so they can return to the mainstream and peddle their wears? Probably not. But it&#8217;d be cool, right?</p>
<p align="center">The Snuggie Commercial<br />
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<p align="center">Polyphonic Spree at FSU<br />
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		<title>Windows Tries Again</title>
		<link>http://justincox.com/2008/windows-tries-again/</link>
		<comments>http://justincox.com/2008/windows-tries-again/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 12:42:34 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://www.justincox.com/?p=739</guid>
		<description><![CDATA[It wasn&#8217;t too long ago that I mentioned Microsoft was launching a new ad campaign with Jerry Seinfeld. Yesterday they announced they were moving into &#8220;phase two&#8221; of the campaign. It was all media spin trying to hide the fact that the $300 million marketing blitz failed horribly because no one really knew what Microsoft [...]]]></description>
			<content:encoded><![CDATA[<p>It wasn&#8217;t too long ago that I mentioned <a href="/2008/bill-gates-and-jerry-seinfeld-why/" title="Bill Gates and Jerry Seinfeld? Why?">Microsoft was launching a new ad campaign with Jerry Seinfeld</a>. Yesterday they announced they were moving into &#8220;phase two&#8221; of the campaign. It was all media spin trying to hide the fact that the $300 million marketing blitz failed horribly because no one really knew what Microsoft was trying to do. The first of the new ads started showing up online today. While it is <em>better</em> than the Seinfeld ads, it&#8217;s still not really all that great. As <a href="http://daringfireball.net/linked/2008/09/18/msft-im-a-pc" title="Daring Fireball: Microsoft's 'I'm a PC' Ads">Gruber puts it</a>:</p>
<blockquote><p>Pathetic. So sad. This campaign (which is utterly unconnected to the Seinfeld spots) might as well be titled &ldquo;Please stop making fun of Windows, Apple.&rdquo;</p></blockquote>
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<p>What do you think? Is this one better than the last set? Drop one in the comments.</p>
<p><strong>Update</strong>: This link is too funny not to share. AppleInsider <a href="http://www.appleinsider.com/articles/08/09/19/microsofts_im_a_pc_campaign_created_with_macs.html" title="Apple Insider: Microsoft's I'm a PC Campaign Created with Macs">reports that Microsoft</a> can&#8217;t even use their own software to create their ad campaign. I guess they&#8217;re not only out of touch with their customers but their product as well. Oh well.</p>
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		<item>
		<title>How Genius is Genius?</title>
		<link>http://justincox.com/2008/how-genius-is-genius/</link>
		<comments>http://justincox.com/2008/how-genius-is-genius/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 01:09:42 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Technology Today]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Dr. Horrible]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.justincox.com/?p=719</guid>
		<description><![CDATA[Today Apple made some waves and refreshed all of their iPods and dropped iTunes 8 onto the intertubes. Considering none of the &#8220;announcements&#8221; were surprises due to Apple&#8217;s new lack of leak plugs, I was ready to try out the Genius feature before I knew that I could. Did you follow that? I hope so [...]]]></description>
			<content:encoded><![CDATA[<p>Today Apple made some waves and refreshed all of their iPods and dropped iTunes 8 onto the intertubes. Considering none of the &#8220;announcements&#8221; were surprises due to <a href="http://gizmodo.com/5040823/kevin-rose-ipod-rumors-price-cut-new-itunes-80-features-and-tall-rounded-nano" title="Gizmodo: Kevin Rose and Apple's iPods">Apple&#8217;s new lack of leak plugs</a>, I was ready to try out the Genius feature before I knew that I could. Did you follow that? I hope so because I&#8217;m not going to try and re-write it. Anyway, the <a href="http://www.apple.com/itunes/whatsnew/" title="Apple: What's New">Genius feature</a> is pretty good, pretty intuitive and puts together a nice playlist based on the selected song. It couldn&#8217;t, though, put together a playlist based on the <a href="http://www.drhorrible.com/" title="Dr. Horrible">Dr. Horrible soundtrack</a>. Oh well.</p>
<p><img src="http://justincox.com/wordpress/wp-content/uploads/2008/09/9335794d-e17e-4775-9020-0c48f749dbd6.jpg" alt="9335794D-E17E-4775-9020-0C48F749DBD6.jpg" border="0" width="293" height="277" align="right" />But this isn&#8217;t going to be a review of iTunes 8 and the Genius feature. It&#8217;s a look at the name itself. I&#8217;ve got a huge problem with it. <a href="http://daringfireball.net/linked/2008/09/09/funnest" title="Daring Fireball: Funner and Funnest">Other sites</a> around the web are arguing over <a href="http://www.apple.com/ipodtouch/" title="Apple" iPod Touch">Apple&#8217;s use of the word &#8220;funnest&#8221;</a> in their new iPod marketing, but I think the use of Genius is a much bigger mistake on Apple&#8217;s part.</p>
<p>Anyone who has ever walked into an Apple Store knows that the word Genius is not new to Apple. Apple uses the word to describe it&#8217;s tech support people. Computer broke? iPod showing the sad face? Go see a Genius at your local <a href="http://www.apple.com/retail/geniusbar/" title="Apple: Genius Bar">Genius Bar</a>. Makes sense considering a genius should know what to do. Apple has effectively branded the word genius to demote support for your Mac. Now, with the launch of iTunes 8, they are telling us that it also means something that can pick songs for you. I mean, it&#8217;d be stupid to walk into the closest Apple Store, wait in line, and then ask a Genius to recommend some music for you. But maybe that&#8217;s what Apple want&#8217;s us all to do.</p>
<p>I might be looking too much into this, but I think Apple is making a mistake here. The iTunes feature could have easily been called something else leaving the Genius moniker for the support folks at the local store. What do you think? Did Apple make a mistake using the word Genius or am I just overreacting? Let me know in the comments.</p>
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		<title>Bill Gates and Jerry Seinfeld&#8230; why?</title>
		<link>http://justincox.com/2008/bill-gates-and-jerry-seinfeld-why/</link>
		<comments>http://justincox.com/2008/bill-gates-and-jerry-seinfeld-why/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 01:26:20 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Entertainment Report]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Seinfeld]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://www.justincox.com/?p=716</guid>
		<description><![CDATA[Ok, so I don&#8217;t even know what to do with this. Jerry Seinfeld was tipped to be the new spokesperson for Microsoft. I guess they wanted to combat the very clever Mac vs. PC ads that Apple has been running for a few years now. I like Jerry Seinfeld, I even liked the HP commercial [...]]]></description>
			<content:encoded><![CDATA[<p>Ok, so I don&#8217;t even know what to do with this. Jerry Seinfeld was tipped to be the new spokesperson for Microsoft. I guess they wanted to combat the very clever <a href="http://www.apple.com/getamac/ads/" title="Apple: Get a Mac">Mac vs. PC</a> ads that Apple has been running for a few years now. I like Jerry Seinfeld, I even liked the <a href="http://www.youtube.com/watch?v=VPhG6XnZDgI" title="YouTube: HP commercial with Jerry Seinfeld">HP commercial</a> he did last summer, but this&#8230; well, let&#8217;s just say I don&#8217;t have a clue what the point is nor how it&#8217;s supposed to sell Windows. In fact, I don&#8217;t really know what to say about it. I&#8217;m kind of dumbfounded that such a large, and at times brilliant, company could think this made sense:</p>
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<p>Maybe I&#8217;m not seeing this right. Maybe my Apple love has blinded me. Maybe. What do you think? Does this commercial make a bit of sense to you? Let me know in the comments.</p>
<p>Via <a href="http://www.macuser.com/advertising/whats_the_deal_with_his_commer.php" title="MacUser: What's the deal with this commercial? No, seriously.">MacUser</a>.</p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>The Chicken Sangwich</title>
		<link>http://justincox.com/2008/the-chicken-sangwich/</link>
		<comments>http://justincox.com/2008/the-chicken-sangwich/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 19:57:52 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[chicken]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.justincox.com/?p=608</guid>
		<description><![CDATA[I&#8217;ve gotten pretty tired of the commercials that both McDonalds and KFC are running during the Olympics advertising their &#8220;new&#8221; chicken sandwiches. I think McDonalds is calling theirs homestyle. I don&#8217;t know why they both just don&#8217;t give up and call it what it really is, the same chicken sandwich that Chick-Fil-A has been making [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve gotten pretty tired of the commercials that both McDonalds and KFC are running during the Olympics advertising their &#8220;new&#8221; chicken sandwiches. I think McDonalds is calling theirs homestyle. I don&#8217;t know why they both just don&#8217;t give up and call it what it really is, the same chicken sandwich that Chick-Fil-A has been making for some fifty years. I mean they both are nothing but chicken, pickles and bread.</p>
<p><div class="wp-caption aligncenter" style="width: 410px"><img src="http://justincox.com/wordpress/wp-content/uploads/2008/08/chicken-sand.jpg" width="400" height="282" alt="Can't beat the best." /><p class="wp-caption-text">They don't call it the 'original' chicken sandwich for nothing.</p></div></p>
<p>I haven&#8217;t tried the KFC one. KFC is, well, not good so there isn&#8217;t really a reason to go there but I did try the McDonalds one when they gave them away for free. Let&#8217;s just say Chick-Fil-A doesn&#8217;t have anything to worry about.</p>
<p>Lack of taste isn&#8217;t stopping McDonalds and KFC from advertising though. The best (that really depends on how you define best) is the one McDonalds is running showing all the Olympic athletes eating the chicken sandwich. I&#8217;m sure that&#8217;s exactly what happens. I mean, I know Michael Phelps eats something like 10,000 calories a day so obviously he goes to McDonalds and eats a &#8220;homestyle&#8221; chicken sandwich and some fries and he&#8217;s good for the day and ready to get back into the pool. Yeah, right.</p>
<p>If I&#8217;m in the mood for a fast food chicken sandwich, which isn&#8217;t very often, then I&#8217;ll be sure to stick with Chick-Fil-A &#8212; unless of course it&#8217;s Sunday.</p>
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		<title>Shameless Promotion</title>
		<link>http://justincox.com/2008/shameless-promotion/</link>
		<comments>http://justincox.com/2008/shameless-promotion/#comments</comments>
		<pubDate>Sun, 04 May 2008 04:13:33 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Category X]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://www.justincox.com/?p=459</guid>
		<description><![CDATA[Earlier this evening I went to the Amway Arena (how lame is that?) to watch the Predators work the Saber Cats like it&#8217;s, well, like it&#8217;s their job. One thing about the Predators is that they have sold pretty much every bit of everything they do to some sponsor. They play on Hummer Field, there [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.justincox.com/wordpress/images/2008/05/aa126779-4abd-4b07-a0d7-9af57ec31552.jpg" alt="Go Preds" border="0" width="465" height="640" align="right" />Earlier this evening I went to the Amway Arena (how lame is that?) to watch the Predators work the Saber Cats like it&#8217;s, well, like it&#8217;s their job. One thing about the Predators is that they have sold pretty much every bit of everything they do to some sponsor. They play on Hummer Field, there is a T.G. Lee milk toss, a Sports Authority throw, an official post-game party destination, etc, etc. Seemingly after every-other down <a href="http://www.monsters.fm/pages/tiffany_page.html">Tiffany</a>, a local <a href="http://www.monsters.fm/pages/main/">Monster</a>, comes out for some sort of promotion on the field. Some are tame and involve people throwing things, others end up with her taking her shirt off. At halftime Tiffany&#8217;s partner, <a href="http://www.monsters.fm/pages/drunky_page.html">Drunky the Bear</a>, yes, Drunky the Bear, comes out to do some sort of stunt. This week involved Mini-Drunky, his sidekick, jumping from the rafters onto the field. Now, I don&#8217;t know if it&#8217;s this way at other AFL games, but we here in Orlando know how to sell out and go wild. Predators games are like no other sporting event I&#8217;ve ever been to and are a ton of fun. They&#8217;re wild, fast, and usually involve a good deal of quality football. All the sideshow nature of the between-the-plays antics doesn&#8217;t do anything to take away from the game, it just makes us look a minor league baseball team.</p>
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		<title>The World is Just Awesome</title>
		<link>http://justincox.com/2008/the-world-is-just-awesome/</link>
		<comments>http://justincox.com/2008/the-world-is-just-awesome/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 01:34:49 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[TV Time Out]]></category>
		<category><![CDATA[Discovery]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.justincox.com/?p=429</guid>
		<description><![CDATA[Tonight the new season of Deadliest Catch started and Discovery decided to update their logo and advertising to coincide. While the corporate logo is cleaner (and beautiful in HD) the star of their upgrade is their new ad campaign, The World is Just Awesome. It&#8217;s cute, clever, and pretty addictive &#8212; which sums up Discovery [...]]]></description>
			<content:encoded><![CDATA[<p>Tonight the new season of Deadliest Catch started and Discovery decided to update their logo and advertising to coincide. While the corporate logo is cleaner (and beautiful in HD) the star of their upgrade is their new ad campaign, The World is Just Awesome. It&#8217;s cute, clever, and pretty addictive &#8212; which sums up Discovery to a T. Check it out, it&#8217;s worth a watch.</p>
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		<title>Are Mac Owners Snobs?</title>
		<link>http://justincox.com/2008/are-mac-owners-snobs/</link>
		<comments>http://justincox.com/2008/are-mac-owners-snobs/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 19:39:30 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Category X]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.justincox.com/2008/are-mac-owners-snobs/</guid>
		<description><![CDATA[The people over at The Street, the website where Jim Cramer gives you all kinds of wonderful stock tips, have recently put together a short video covering the buying habits of Mac owners. Citing research from a Mindset Media survey of 7500 Mac and PC owners, they list the following Mac owner characteristics:

Purchase teeth whitening [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.justincox.com/wordpress/images/2008/02/8d0f51c3-c95b-4601-9acd-bfd99ebff3af.jpg" border="0" alt="Mac vs PC" width="384" height="434" align="right" />The people over at <a href="http://www.thestreet.com/">The Street</a>, the website where Jim Cramer gives you all kinds of wonderful stock tips, have recently put together a <a href="http://link.brightcove.com/services/link/bcpid1078966384/bclid1137812485/bctid1420178886">short video</a> covering the buying habits of Mac owners. Citing research from a Mindset Media survey of 7500 Mac and PC owners, they list the following Mac owner characteristics:</p>
<ul>
<li>Purchase teeth whitening products</li>
<li>Average 5 new pairs of sneakers a year</li>
<li>Prefer organic food</li>
<li>Love Starbucks</li>
<li>Drive hybrid cars</li>
<li>Are perfectionists</li>
<li>Pay for downloaded music</li>
<li>Are liberal</li>
<li>Prefer notebook computers to desktops</li>
<li>Drive station wagons</li>
<li>Consider themselves &#8220;green&#8221; and are willing to pay more for green technology</li>
<li>Are far more satisfied with their computer purchase (70% vs 59% of PC owners).</li>
</ul>
<p>Ok, so I&#8217;ll admit that A LOT of those things ring true. I enjoy my Aquafresh Extreme Clean Whitening toothpaste and I do drive a hybrid car, but station wagon? Come on. And five pairs of sneakers a year? I&#8217;m still rocking the same sneakers from two years ago. I might pick up a new pair of sandals every year or so, but not five. Though I do pay for music and am pretty happy with my computer purchase(s).</p>
<p>Want to know more about what Mac owners think, check out the <a href="http://link.brightcove.com/services/link/bcpid1078966384/bclid1137812485/bctid1420178886">video</a>.</p>
<p>Found at <a href="http://www.tuaw.com/2008/02/17/the-street-mac-owners-are-snobs/">TUAW</a>.</p>
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